Ensuring proper management of customer data across various platforms while respecting their consent choices when engaging across different channels underscores the importance of establishing a strong data infrastructure focused on privacy and governance. As data privacy regulations become increasingly stringent both in the US and globally and first-party data becomes the new treasure trove for marketers, OneTrust and Adobe Real-Time CDP have partnered together to empower businesses to deliver powerful customer experiences that meet their data-privacy expectations.

Join this session to hear from Ryan Karlin, OneTrust Senior Director of Privacy Management for Privacy and Data Governance; Klaasjan Tukker, Senior Director of Product Marketing of Adobe Experience Platform; and Carly Chuich, Group Manager, Adobe Experience Platform to gain insight into the strategic partnership and value it brings to the MarTech world in the age of modern privacy.

This session will address:

• Headwinds and tailwinds impacting marketers and data stewards in the era of privacy and data governance.
• Integrating OneTrust Consent and Preferences into Adobe Experience Platform to enable customer 360 and activate data based on consent policies.
• How companies are reducing risk and enhancing customer engagement by centering customer experiences around consent.